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Maximise Your Sales Team’s Potential: The Essential Training Checklist for High-Performing Sales Teams

Writer's picture: TSSTSS

In the fast-paced and ever-evolving world of automotive sales, keeping your team up-to-date with the latest techniques and strategies is essential to staying ahead of the competition. A skilled, knowledgeable sales team doesn’t just increase sales—it fosters stronger customer relationships, improves dealership reputation, and drives long-term success.


At Total Selling Solutions (TSS), we understand the challenges of the automotive industry, and we’re here to help you overcome them. If your sales team is struggling with certain aspects of the sales process, now’s the time to maximise your sales team’s potential and assess their performance, identify any gaps, and implement focused, effective training.


How to Identify Where Your Sales Team Is Falling Short and Maximise Your Sales Team’s Potential

Take a moment to evaluate your team’s strengths and areas for improvement. Here’s a comprehensive checklist to help you pinpoint key training needs:


✅ Replaying Calls

✅ Reviewing Sales Call Game Plan Sheets

✅ Appointment Logs

✅ Identifying No Shows

✅ Follow-Up

✅ Double Open

✅ Double Close

✅ Six Position Sell

✅ Objection Handling

✅ Negotiation on Write Up

✅ Closing

✅ F&I Introductions

✅ Walking the Trade

✅ Accessory Selling

✅ Product Training


If any of these areas are underperforming, it’s time to take action. Structured training will fill in the gaps and help your sales professionals excel in every part of the sales process.


Invest in Your Sales Team’s Success with TSS Training Programs

At TSS, we offer industry-leading training courses that can help you elevate your team’s skills and boost dealership profitability. Whether your salespeople are just starting out or are seasoned professionals looking to refine their skills, our structured, hands-on training programs are designed to fit every need.


Sales Cadetship Course

Fast-track your sales trainees from novice to high-performing professionals in just six weeks. This certified program blends online modules with live Q&A sessions, ensuring your new recruits master the Walk-In Sales Process and Sales Call Handling.

What’s Included:

  • 6 live weekly training sessions with TSS specialist trainers

  • 2 courses covering 23 workbook topics

  • 59 instructional videos and testing

  • A comprehensive 188-page workbook

  • Sales manager and cadet collaboration program

  • Graduation certificate and deal pen upon completion


Sales Executive Mastery Course

Designed for experienced sales professionals, this 8-week intensive program refines customer engagement techniques, enhances sales processes, and improves overall performance through case studies and data-driven action plans.

What’s Included:

  • 8-week structured training with live trainer support

  • Self-analysis through case studies

  • 27 workbook topics and 54 instructional videos

  • A comprehensive 110-page workbook

  • Graduation certificate upon completion


Sales Management Leadership Course

This advanced 8-week program is tailored for sales managers looking to improve team performance, conversion rates, and motivation. Participants will work on case studies, create actionable strategies, and enhance leadership skills.

What’s Included:

  • Live training support with TSS specialist trainers

  • Focus on Walk-In Sales Process and Sales Call Handling

  • 4 case studies and business plan development

  • 27 instructional videos and testing

  • An extensive 119-page workbook

  • Graduation certificate upon completion


Specialty Walk-In Sales Process Course

A full-day, interactive training session designed to sharpen your sales team's techniques through 70% role-playing and 30% theory. Perfect for trainees, consultants, and managers looking to boost customer engagement, sales, and profits.

What’s Included:

  • Onsite training for 20-30 participants

  • Two automotive industry-experienced trainers

  • Expert facilitation and structured role plays

  • Pre and post-management feedback

  • Industry-specific workbooks

  • Post-training satisfaction surveys


Take Action Today to Close the Skill Gap

Don’t let skill gaps hold your sales team back. Identifying areas for improvement and providing targeted training is essential to driving results. Access TSS TV for a variety of online training materials and connect with our specialist trainers for tailored coaching.


📞 Call us today on 1300 283 385 to discuss how we can help your dealership succeed.


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